Vice President, Digital Marketing
About the Company
Leading provider of high-quality legal services
Industry
Legal Services
Type
Privately Held
About the Role
The Company is seeking a VP of Digital Marketing to spearhead its strategic marketing efforts. The successful candidate will be a hands-on leader with a strong technical background in digital advertising, SEO, and analytics, and a proven ability to drive team performance and manage vendor relationships. Key responsibilities include overseeing and optimizing digital advertising campaigns across various platforms, developing and managing SEO strategies, leading website performance improvements, and building and maintaining analytics dashboards. The role also involves mentoring and managing a digital marketing team, cultivating relationships with external vendors, and staying abreast of emerging technologies and trends to guide innovative marketing strategies. Applicants for the VP of Digital Marketing position at the company should have a minimum of 10-15 years' of experience in digital marketing, with a focus on paid acquisition and SEO. The role requires a candidate with a proven track record in structuring, launching, and optimizing campaigns, as well as managing paid media budgets in competitive markets. Advanced proficiency in marketing automation tools and a deep understanding of local SEO strategies are essential. The ideal candidate will have a background in high-competition B2C industries and be adept at experimenting with growth opportunities and new channels while ensuring compliance with industry standards. A hands-on approach and technical expertise in building and optimizing digital campaigns are also key qualifications for this role.
Travel Percent
Less than 10%
Functions
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