2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Gusto is hiring its first-ever Senior Staff Content Designer to join the Growth team. This role involves building the foundation for content strategy across the full customer journey, from discovery to onboarding, activation, and expansion. The designer will shape messaging that drives growth, working across marketing, product, and AI-generated content. Responsibilities include crafting copy to accelerate conversion and activation, developing content guidelines and systems, partnering on iterative testing, bridging product and marketing narratives, leading AI content training, auditing and evolving copy for consistency, setting long-term content strategy, grounding decisions in customer research, aligning design with business outcomes, leading cross-product initiatives, and fostering a culture of learning. Candidates should have 8-10+ years of experience in content design or strategy, preferably in growth or conversion-focused environments, with a strong background in B2B SaaS or multi-product platforms. Skills in crafting clear content for complex workflows, working in rapid-growth environments, balancing brand and performance goals, setting up scalable content systems, familiarity with AI-generated content, strong communication, mentoring experience, and collaboration with marketing and product teams are required. Familiarity with Fintech, Payroll, or HR SaaS products is a plus. The role is based in multiple US cities and Toronto, with expectations for some in-office work for employees in Denver, San Francisco, and New York. Gusto emphasizes diversity, equity, and inclusion and offers competitive compensation with equity components. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Public Relations, and Writing/Editing Industries Software Development Referrals increase your chances of interviewing at Gusto by 2x Get notified about new Content Designer jobs in San Francisco, CA . San Francisco, CA $90,000.00-$138,000.00 2 weeks ago San Francisco, CA $142,000.00-$205,000.00 2 weeks ago Burlingame, CA $118,000.00-$167,000.00 3 hours ago Content Designer, Search Trust and Quality San Francisco, CA $60,000.00-$120,000.00 3 days ago San Mateo, CA $189,450.00-$212,870.00 1 week ago Senior Content Designer, Search, Trust and Quality Contract Visual Designer: Social Content Creation - Part Time San Francisco, CA $24.00-$55.00 6 days ago Redwood City, CA $97,500.00-$199,500.00 3 days ago Graphic Designer, Integrated College Communications (Graphic Designer II) - Strategic Marketing & Communications South San Francisco, CA $110,000.00-$182,000.00 5 months ago San Francisco, CA $151,000.00-$222,000.00 6 hours ago Lead/Principal Technical Writer, Analytics Content San Francisco, CA $177,600.00-$281,100.00 4 days ago San Francisco, CA $73,400.00-$93,600.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Gusto
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