As a Senior Content Designer, you will work on the Human Centered Design team at John Hancock that is responsible for user interfaces, digital experiences, and research. You'll be working with experience designers, creative, compliance, research, product, and web developers, serving as a strategic bridge between marketing goals and user experience design, ensuring that content not only aligns with brand messaging, but also enhances usability and trust — critical in financial services. Responsibilities include collaborating with Marketing Team and Experience Designers to simplify complex information and communicate it clearly, shaping content hierarchies, wireframes, microcopy, and user flows that reflect both user needs and brand voice; acting as a liaison between creative, compliance, product, and HCD teams, balancing storytelling with precision and clarity; participating in research activities to understand the target audience and problem space and gather data to evaluate the impact of your content and iterate accordingly; helping create documentation and specs working with tech teams and Global Design System team, employing lead UX and agile methodologies to track work and ensuring constancy and governance; creating and refreshing user flows and journey maps, and contributing to user testing plans; articulating design processes, ideas, and solutions to internal partners; delivering insights about people and behavior verbally and visually to generate empathy, emotion, and engagement; employing current and emerging best practices and digital standards; participating in QA throughout development to ensure the experience delivered meets expectations; and devoting time to learning about products and market to identify product and business model opportunities. The role impacts public and authenticated experiences for customers, producers, and prospects by aligning brand storytelling with user trust and comprehension, improving producer management of clients and product knowledge, enhancing cross-functional collaboration, and driving content governance and consistency across digital touchpoints.
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