Paid Social Manager Job at Digital Gaming Corporation, New York, NY

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  • Digital Gaming Corporation
  • New York, NY

Job Description

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At DGC, we have over 130 talented employees around the world who all share some common traits: integrity, a thirst to succeed, a need for excellence and a relentless focus on creating loyalty beyond reason by delivering an experience second-to-none for our customers. Our focus is on the customer, and we foster loyalty by creating a superior gaming experience powered by data-driven insights.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DGC, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As the Paid Social Manager, you will be responsible for all aspects of social campaign integration, including managing multiple accounts, maintaining best practice implementation and overseeing optimization for all campaign set ups.

This position will report to Director of Digital and work closely to develop strategic programmatic engagements that are centered on business objectives. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively. This person will work collaboratively with counterparts in Search, Programmatic and User Acquisition.

The ideal candidate is a hands-on paid social expert with deep experience managing large budgets, testing aggressively, and driving measurable results in a fast-paced, data-driven environment

What you’ll be doing

As part of your role, your responsibilities will include:

  • Act as a strategic leader always looking for ways to advance the sophistication of App marketing and biddable media campaigns to ensure dollars are spent in the most effective and efficient way possible.
  • Translate business objectives into paid social activation strategies, including implementing test and optimize performance tactics, audience development, creative A/B testing, bidding strategy
  • Manage campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Oversee the execution of operational tasks including budget management, billing and campaign creative trafficking
  • Partner with internal teams to optimize campaign performance; e.g. Brand and Creative, Analytics, Retention, etc.
  • Collaborate with channel leads across other digital channels to ensure alignment, and find opportunities to achieve overall business growth
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time
  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
  • Keep key stakeholders internal teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
  • Flexible with working non-traditional hours. For example, work hours outside of Monday – Friday, 9 am – 5 pm EST, and the possibility of work on holidays (i.e., Thanksgiving or Christmas Day).

This job description is not intended to be an exhaustive list of responsibilities.

You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 5+ Years of relevant career experience, with 3+ years’ experience managing paid social campaigns at an agency or In-house strongly preferred. Other digital advertising channel experience, such as search and/or programmatic, is a plus
  • Must have hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, Twitter and Pinterest)
  • Experience with Analytics, Remarketing, tracking, creative and landing page optimization
  • Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
  • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
  • Exceptional verbal and written skills
  • Organizational skills
  • Detail-oriented mindset
  • Strong presentation skills and comfortable presenting to senior stakeholders
  • Natural curiosity and desire to continuously learn
  • Ability to work in a fast-paced, ever-changing environment.
  • Physical Demands: while performing the duties of this job, the employee should be able to:
  • Regularly talk and hear.
  • Sit for long periods and reach with hands and arms.
  • Lift up to 25 pounds, stand, and walk.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at DGC and Super Group. This includes:

  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Health insurance contribution.
  • Life insurance cover.
  • 401K match.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Job Tags

Holiday work, Work experience placement, Christmas work, Flexible hours, Monday to Friday,

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