Email Lifecycle Marketing Specialist Job at Formedics LLC, Trenton, NJ

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  • Formedics LLC
  • Trenton, NJ

Job Description

Location: Remote/Hybrid (Basking Ridge, NJ) Reports To: Senior Lifecycle Marketing Manager Formedics is revolutionizing healthcare communication through cutting-edge technology and dynamic platforms to our over 1.5M Healthcare Professionals (HCP). Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) subscriber network, and Figure1, the leading case collaboration app for healthcare professionals (HCP). With our recent acquisition of AMC Media Group, we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement. Role Overview We are seeking an Email Lifecycle Marketing Specialist to join our growing team. In this role, you will execute email campaigns from planning to deployment and reporting. You’ll manage a campaign calendar for one of our email domains and collaborate closely with cross-functional teams to bring campaigns to life. This is a great opportunity for someone with strong email marketing fundamentals who’s eager to grow into more strategic and process-oriented work over time. You’ll help ensure campaign quality, drive engagement with healthcare professionals, and contribute to our evolving campaign operations. Required Skills & Experience: 2+ years of experience in email marketing, campaign execution, or marketing operations Experience with email marketing platforms; Iterable preferred Proficiency in HTML/CSS for email content editing Understanding of email best practices and key performance metrics Comfortable managing deadlines and coordinating across teams Detail-oriented with strong written communication skills Curious and adaptable in evolving work environments Preferred Qualifications: Experience maintaining a campaign or editorial calendar Familiarity with A/B testing and campaign optimization Exposure to healthcare, media, publishing, or other regulated industries Familiarity with project management tools (e.g., Asana, Monday, Trello) Understanding of deliverability and list segmentation best practices Key Responsibilities: Manage the campaign calendar for one or more email domains, coordinating schedules, deadlines, and content across internal teams. Build and launch email campaigns in Iterable, including segmentation, QA, and scheduling Collaborate with internal teams (e.g., editorial, ad ops, marketing) to align campaign requirements Monitor and report on email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI. Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates. Help support process improvements within email campaign workflows as systems evolve Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. What We Offer: Medical, dental, and vision insurance 401(k) program Flexible paid time off and holiday calendar Access to NJ office (optional) We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr Formedics LLC

Job Tags

Holiday work, Flexible hours,

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